Indian Panorama Travel Blog

“The Drink of Gods”, Amrut Fusion was given the 3rd place in Jim Murray’s Whiskey Bible in the year 2010. He is one of the legendary Whiskey Critics the world has ever seen and to be credited by the World’s first full-time Whiskey Writer is an incredible feat! Amrut Fusion is one “Elixir of Life.”

The Greco-Roman God of Wine and Ecstasy
The Greco-Roman God of Wine and Ecstasy

Jim Murray rightly gave the spotlight to Amrut Fusion in 2010 before it illuminated the racks of Harrods Whiskey in October 2011. The blind whiskey tasting process of Jim Murray is the epitome of Whiskey tasting. There is no pre-conceived opinion of the public that will affect his assessment. He goes all blind and finds the best kind. He clearly states that Jim Murray’s Whisky Bible intends to stop people from buying bad ones. While talking about Amrut Fusion, Jim says this whisky of India produced can only be a dream of many Scottish Distilleries.

   Jim Murrey, the Whiskey Man with a friend during the promotion of his Whiskey Bible
Jim Murrey, the Whiskey Man with a friend during the promotion of his Whiskey Bible

What is Single Malt Whiskey?

A blend of malt whiskies prepared in a single distillery using multiple grains. Blended whisky is made from malt whiskies of different distilleries. The amount of precision and time involved in making a single malt whisky directly impacts the quality of the whisky. So, it is the distillery that decides the fate of a whisky more than the malt itself. And so, single malt whisky is not made of a single grain or single barrel but at a single distillery. Amrut Fusion is one such Indian drink that competes with Scottish, Irish, and Japanese whiskies.

The Success Story of Amrut Fusion

Amrut Fusion won the “World Whisky of the Year” award at the 2019 Bartenders Spirits Awards
Amrut Fusion won the “World Whisky of the Year” award at the 2019 Bartenders Spirits Awards

Released in 2009, Amrut Fusion gave a shocking surprise in the global whisky arena by grabbing the 3rd spot in 2010 by Jim Murray. After tasting more than 4000 whiskies, Jim Murray had arrived at this result. This is not an easy thing to accomplish for an eastern country. Whiskey belongs to the West, however, a strong dream and remarkable strategy made the whisky wind to shift direction for a bit. Made from the barleys of the Himalayas and distillery work carried out in Karnataka, Amrut Fusion is the first single malt whiskey in India.

Neelakanda Rao Jagdale, the man behind the world's best Single Malt Whiskey
Neelakanda Rao Jagdale, the man behind the world’s best Single Malt Whiskey

The visionary, Neelkanta Rao Jagdale is the prime person behind this youngest single malt whisky. Whisky connoisseurs would have been amused with the honey-dripping, thick oaked single malt whisky by the dad-son (Neelkata-Rakshit) combo. India was only producing molasses-based whisky before 2004 and it was not even considered as a whisky in the European countries. As the MD and chairman of Amrut Distilleries Limited in Bangalore, the determined son and dad as partners made fortune sing a lullaby to their Amrut baby.

 Amrut Distilleries was given the “World Whisky Producer of the Year” award too.
Amrut Distilleries was given the “World Whisky Producer of the Year” award too.

As their Glasgow office rentals and expenses were skyrocketing, Neelkanta Rao Jadgale gave it another shot in Britain. He had learnt the ecstatic art of liquor blending from his father JNR Jagdale, a passionate chemist who found the Amrut Distilleries in 1948. The road to success was not paved easily, it began with sample-tasting in Britain when his son Rakshit was studying MBA in Britain.

A ‘Blind’ Victory for One Incredible Blend

Raskhit had once convinced a pub in Glasgow, Pot Still to allow for blind tasting. Customers who sipped the drink told the whiskey should be more than 15 years old. They couldn’t believe the single malt whisky was from India. Meanwhile, Rakshit’s MBA classmate Chockalingam helped him in conducting blind tasting across Scotland and England, he later became the head of international sales and brand ambassador of Amrut Fusion.

The Destiny of Amrut Fusion was Changed by Blind Tasting Tests
The Destiny of Amrut Fusion was Changed by Blind Tasting Tests

After importing packaging materials and meeting the EU’s Packaging Standard, the dream product was launched in Glasgow, the home of malt whisky and slowly made its staunch mark in the biggies, Spain, Italy, France, and Germany. The laurels of Amrut Fusion started with the Best Natural Cask whiskey in Daily Drams in 2009 by Malt Maniacs.

Amrut Fashion scored 97 out of 100 in Jim Murray’s Whisky Bible in 2010.

The original aroma is preserved in oak barrels at a height of 3,000 feet above sea level in Bangalore. There are five variants in Amrut:

  • Amrut Indian Single Malt Whisky 46%,
  • Amrut Peated Indian Single Malt Whisky 46%
  • Amrut Fusion Indian Single Malt Whisky 50%
  • Amrut Cask Strength
  • Amrut Peated Indian Single Malt Whisky Cask Strength.

There are special editions available too, specific for the European market who are ready to taste something different mentions Rakshit. As the demand for drinking this seductive nectar is increasing, Amrut distilleries have planned to increase the production from 3,60,000 litres to 8,00,000 litres. More than 25 countries import 30,000 cases of Amrut Distilleries which speak volume of this deity’s drink.

Amrut Fusion is one amongst Ian Buxton 101 Whiskies to Try Before You Die list

It is not easy to hold the aura of Scotland in the outskirts of Bangalore with a single malt whisky. While whiskies of America and Scotland occupy the 1st and 2nd place, it is a sheer shock for the westerns to see a whisky brand from India making it to Jim Murray’s top 3. The authentic treatment toward preserving whisky is what makes Amrut Fusion a sensational hit.

The way Neelkanta Rao Jagdale explains about how to have this divine drink shows his passion and commitment. He closes the snifter as soon as the whisky is poured and asks us to chew the drink. That’s what he recommends – “You don’t Drink it. You Eat this.” Neelkanta passed away on May 19, 2019, to join Dionysius in heaven, leaving his legacy on Earth to remain strong and brisk like his creation, Amrut Fusion.

Travel with Indian Panorama. The most loved travel family.

Indian Panorama will help you choose destinations and our Travel Guides will guide you to experience a joyous journey throughout the vistas of India.

Mail: enquiries@indianpanorama.in 

Phone: +91 431 4226122

For more details and bookings, feel free to visit, www.indianpanorama.in and get a free quote for your tour itineraries.

Leave a Reply

Your email address will not be published. Required fields are marked *